Yesterday, Google introduced postal code geo-targeting for Canadian AdWords advertisers. Canadian advertisers can now target over 1,500 Canadian Postal Code FSAs (the first 3 digits of the postal code). We’ve long heard the idea of hyper-local geo-targeting, …
What’s a Negative Keyword?
A negative keyword is a keyword you enter into the AdWords interface that tells Google that you don’t want to show up for that particular word. Why do you need to tell Google what you don’t …
What’s a Broad Match Keyword?
A broad match keyword is one that will have your paid ad to show up when a user searches ‘close variations’ of the keyword you specified.
Here’s a classic example from Google:
| Broad match keyword |
For many businesses, both SMBs and enterprise businesses, alike, pay-per-click advertising is a staple in their marketing mix. But for some who try to go it alone, a handful of common, but easy-to-avoid mistakes can result in them swearing off …
